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Possible examples of false advertising

On Behalf of | Oct 7, 2021 | Business Litigation

Advertisements can come in various forms and fashions, and such marketing measures could play an integral role in creating an initial relationship between consumers and companies. Should allegations arise that an advertisement for a product was false or misleading in nature, the fallout could lead to intense disputes. Should such conflict arise, knowing what types of actions might constitute as false advertising could be integral to helping a person in California prepare to protect his or her interests through the proper methods.

The examples

According to experts, one of the most common types of false advertising pertains to misleading pricing tactics. For instance, product prices that come with hidden fees or taxes may turn out to be much higher than expected, and such tactics might not always be lawful. Experts say that misleading advertisements about product quantities could also prompt similar types of conflict.

It might not be uncommon for companies who operate in similar fields to release advertisements that compare their products with those of their rivals. While such competition might be common, should the information in these comparisons be misleading, this may also constitute as false advertising. Bait-and-switch tactics and scenarios in which product detail information is not included on the label may also be examples of misleading tactics.

When conflict arises

Disputes over allegations of false advertising can be highly complex matters that could leave all parties involved in search of advice on their available legal avenues. Those who experience similar scenarios and wish to better understand their options could choose to consult with an attorney for advice on the best course of action with which to proceed. An attorney can work with a client in California in creating a strategy to protect his or her interests and subsequently assist in navigating through every step of the process.

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